The USV Annals of Economics and Public Administration, Vol 24, No 1(39) (2024)

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THE BRANDING OF THE TOURIST DESTINATION

Alexandru Nedelea, Marilena-Oana Nedelea

Abstract


The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible.


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                     Ştefan cel Mare University of Suceava                   Faculty of Economics, Administration and Business
 

 

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