The creation and development of the Internet have determined global changes in all social fields, including communications and public relations. Thus, the traditional Public Relations tools and strategies have been adapted in view of new benefits regarding maintenance of contact with the tourism companies’ public.

This workpaper is intended to determine the extent of PR tools and methods utilisation, based on a research developed within several Romanian hotel units.

In this context, the application of the structural method has generated results that create encouraging online communications perspectives, taking into account the use of specific public relations tools.