The present paperwork presents a novel perspective of a fundamental concept like business cyclicity. Throughout the argued aspects we try to emphasize the unitary aspect of microcyclicity in business both at a micro and macro level. On the background of global crisis, the authors discuss about a “chaotic” type of business environment, characterized by a permanent turbulence which needs a totally different style of management; within a „urbulent economy” the manager needs intuition and various strategies in order to survive as Kotler and Caslione say. The discussion develops step by step on several plans and grants the perspectives of several scientists as Samuelson, Kondratieff or Drucker. The bottom line is to present and describe the variations of cyclicity itself.