The USV Annals of Economics and Public Administration, Vol 12, No 1(15) (2012)

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FACTORS INFLUENCING CONSUMPTION OF ORGANIC FOOD IN ROMANIA

Andrei Cosmin Dumea

Abstract


Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues (Childs and Polyzees, 1997; Zotos et al., 1999; Baltas, 2001; Fotopoulos and Krystallis, 2002). The purpose of this study is to gain knowledge about the demographic characteristics of respondents and about factors that influence purchase decision of organic food consumers in Romania. The research method used was online survey. A structured questionnaire was used which employed with true-false questions, multiple-choice questions and Likert scale questions. A convenience sample was used for this research.

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                     Ştefan cel Mare University of Suceava                   Faculty of Economics, Administration and Business
 

 

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