The USV Annals of Economics and Public Administration, Vol 16, No 1(23) (2016)

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THE 2014 EUROPEAN ELECTIONS IN ROMANIA. TRANSLATING LOW MEDIA SALIENCE INTO ELECTORAL ”SILENCE”?

Loredana Radu, Liliana Lupescu, Flavia Alupei-Durach, Mirela Pîrvan

Abstract


European Elections are often perceived as ”second-order” elections, thus enjoying lower visibility and turnout than national/presidential elections. According to the specialized literature, this might be due to the fact the EU is usually seen by the electorate (i.e. citizens of the member states) as a far away issue,  out of its core area of concern, a phenomenon rooted, for example, into a low degree of europeanization of the national public spheres (Delanty, 2007) or poor European leadership (Habermas, 2012). This paper aims at exploring how European Elections have been approached by the five most popular TV channels in Romania: TVR1, PRIMA TV, Antena 1, Kanal D, and PRO TV. Our paper builds on an extensive content analysis of all of the 3257 prime time news broadcasted by these TV channels between April 25 and May 25 (i.e. during the electoral campaign). Our research focuses on media salience of European Elections, as well as on the key actors present in these news. 

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                     Ştefan cel Mare University of Suceava                   Faculty of Economics and Public Administration
 

 

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