ECO-MARKETING TENDENCIES OF HOTEL INDUSTRY DEVELOPMENT – COMPONENT OF THE EUROPEAN INTEGRATION PROCESS IN UKRAINE
Olha DANILOVA, Nataly ZABLOTOVSKA, Inna PASHANIUK
Abstract
Eco-marketing tendencies of hotel industry development are investigated. The main factors of eco-hotels origin, their environmental and economic benefits are revealed. The basic approaches to the classification of eco-hotels and organizations involved in eco-certification are outlined. Problems and prospects of eco-hotels development in Ukraine are analyzed.
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