The USV Annals of Economics and Public Administration, Vol 17, No 1(25) (2017)

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ECO-MARKETING TENDENCIES OF HOTEL INDUSTRY DEVELOPMENT – COMPONENT OF THE EUROPEAN INTEGRATION PROCESS IN UKRAINE

Olha DANILOVA, Nataly ZABLOTOVSKA, Inna PASHANIUK

Abstract


Eco-marketing tendencies of hotel industry development are investigated. The main factors of eco-hotels origin, their environmental and economic benefits are revealed. The basic approaches to the classification of eco-hotels and organizations involved in eco-certification are outlined. Problems and prospects of eco-hotels development in Ukraine are analyzed.

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                     Ştefan cel Mare University of Suceava                   Faculty of Economics, Administration and Business
 

 

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