The USV Annals of Economics and Public Administration, Vol 17, No 1(25) (2017)

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Tatiana Manolievna Gorditsa


The  article  deals  with  the  author's  conceptual  approach  to  the multiple scientific concepts of both traditional and universal banking service moreover it shows the level of transformation of the latter to the model of the finance supermarket – the top of the modern retail banking, a structure that was formed due to globalization of the finance-credit industry.

The article analyses the category of “finance supermarket” and brings out a common idea considering the main features of the mentioned organization model of banking service. The main features include:

1. Complex banking service satisfying the customers` needs;

2. The Bundling of banking and financial products (services);

3. Product line extension, standardization and large scale character of sale;

4. Remote banking.

Bundling of the products (services) introduced in this model allows the maximal integration of the finance services, operations and products including banking, consulting, insurance, investment services at the same office.

Analysis of the scientific literature shows that the organization structure of the servicing  in a Ukrainian universal bank mostly associates the model of a finance supermarket. However, current restrictions of the Ukrainian legal system and the existence of the certain transition level, caused by gradual application of the innovations of both financial and technological origin (evolutionary-innovative development) are not taken into account. Looking from this angle, the author describes a transition model – from a universal bank to a financial supermarket, a universal banking supermarket. The model`s distinctive feature is the application of the improved technological service, that induced the transformation of modern banking operations, services and products in Ukraine from simplest to complex

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                     Ştefan cel Mare University of Suceava                   Faculty of Economics and Public Administration


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