Competitiveness issue is more present than ever, and must be approached at micro and macro-economic level, as at present, unfortunately, there is a lack of competitiveness of the Romanian products/services in the internal and external market and consequently of the national economy. Competitiveness suggests certainty, efficiency, quality, high productivity, adaptability, success, modern management, superior products, low costs. A company’s competitive force resides in competitive advantages and distinctive capacities that it possesses in relation with other competitive companies. To consider a company as competitive it is necessary to accomplish a compelling analysis of that company and of its activity background.